First they conquered parenting, homemaking, then the workforce, and now moms are exploding into worldwide brands! Catering to consumers who are moms is a multimillion dollar strategy that has paid off in a big way for some of the top names in the field.
You can find story after story of moms who had a great idea that turned into a viable and profitable company. This is exactly the case for NurturMe co-founders, Caroline Freedman and Lauren McCollough. They saw a gap in the market for versatile, nutrient-rich, eco-friendly baby food and decided to fill the void in the market. Their line of organic, dehydrated baby food is the first of its kind and fares great in today’s market. The same is true for Eden Hertzog’s baked goods company, New Moon Kitchen. Her commitment to creating all natural goodies catering to those with dietary restrictions hits the target in homes across the country. These women are proof that inspiration from home life and a lot of determination can result in something delectable.
Another way moms are taking over the culinary world is through television and cookbook branding. T.V. hosts like Melissa D’arabian of shows such as 10 Dollar Dinners have created a brand based on what works for families in dining. As a mother to 4 girls, D’arabian has created an iconic brand based on affordable and healthy home cooking any parent can appreciate. Ree Drummond, better known as the Pioneer Woman, found her way into the homes of moms across the country in a similar way. Her move to a real working ranch sparked an idea that led to a television show as well as cookbooks. As a mom to 4 kids, she not only runs the Pioneer Woman empire, but also lives the messages she shares. Women like these two have easily found a place in many homes due to their relatability.
As if owning a food company, hosting television shows, and authoring cookbooks wasn’t enough, some women have even taken it a step further to create entire lifestyle brands based around the needs and wants of moms and their families. The ultimate lifestyle guru, Martha Stewart, who is mom to 1, has made a decades long career out of the very things everyday moms are interested in. From cooking to decor, Martha has it all – cookbooks, T.V. shows, her own magazine, and even lines of houseware products. Rachael Ray, who is only mother to 4-legged little ones, has cornered the family-friendly food market in much the same way. Her cooking shows, cookbooks, magazine, line of pet food, and not-for-profit are centered on creating a great relationship between families and food in a variety of ways. The culinary market is taking notice and jumping on the bandwagon by offering apparel specifically meeting the needs of women chefs, like these Women’s Apparel options from ChefsCloset.com.
Moms know what moms want, so it’s a no-brainer for those motivated enough to take their ideas and skills and turn them into globally recognized brands. Take a look behind any family-friendly consumer good and you just might find a mom behind it all.